• Define strategic direction of BLDC Motor Drive ICs
• Build and maintain relationships with ecosystem MCU partners
• Drive product introduction at lead customers, build relationships and define strategy to grow accounts
• Work closely with applications & sales to define needed collateral that allows the field and customer base to easily understand our portfolio and associated features and benefits
• Maintain product portfolio (product lifecycle management) including special emphasis on value pricing and gross margin management
• Manage large scale customers on key projects
• Visit customers to collect market and competitive information
• Responsible for the analysis of market development, technical trends and competitive environment
• Manage information flow with regard to technical and commercial questions between R&D and Marketing
• Create and maintain presentation materials for the entire scope of the products
• Manage forecast planning and reporting

Requirements:
• Strong market knowledge of motor drive ICs
• Knowledge of BLDC topology, SW algorithms and HW (IPM and HB topology) is essential
• Ability to evangelize both internally and externally with an entrepreneurial “can-do” mindset
• Frequent travels to International and domestic customers/ trade-shows
• Ability to reason through complex scenarios and translate it into business-oriented value propositions